MEMPHIS, Tenn. - A new, first-of-its-kind library opened in Memphis, Tenn. this week thanks to a partnership between Homewood Suites by Hilton and early childhood education advocacy group, the Books for Kids Foundation. The "Lewis the Duck Reading Library" - named after the Homewood Suites' mascot - is located on the campus of the Martin Luther King Jr. Head Start Center at 626 South Lauderdale in downtown Memphis. Homewood Suites partnered with Books for Kids and Shelby County Head Start to host a special community event at the library on July 28 which was attended by approximately 300 students and their families. This opening is the first in a series of libraries Homewood Suites will introduce over the next several years as the hotel brand helps Books for Kids expand nationally.
"We're thrilled to open our first reading library right here in Memphis where Homewood Suites is headquartered," said Bill Duncan, global head of brand management, Homewood Suites by Hilton. "Childhood literacy is a significant national issue and Homewood Suites felt that it was very important to get involved and do our part to improve literacy rates among today's young people."
The new reading library will ensure that the approximately 200 preschoolers served by the center have access to new age-appropriate books, reading programs and other educational tools.
Recent statistics illustrate that approximately one out of four children grows up not knowing how to read. Additionally, 80% of preschool and after-school programs serving low-income populations are without age-appropriate books. Children in middle-income neighborhoods enjoy a ratio of 13 books per child, while in low-income neighborhoods, the ratio is one age-appropriate book for every 300 children.
"Access to age-appropriate books is a key factor in helping children succeed in life," said Shawna Doster, executive director, Books for Kids. "That's why we are so thankful to Homewood Suites for this amazing opportunity to provide a beautiful library and new library-quality books to even more children."
The Homewood Suites brand team has been working closely with the Head Start center and Books for Kids in the complete renovation of the space which previously served as an unused classroom. Included in the refurbishment of the room are the addition of a wall and the complete transformation of the space with child-like duck benches, reading forts, rainbows, and Leap Frog learning centers, resulting in a truly magical educational environment. Homewood Suites team members arrived prior to the start of the event to stock approximately 1,000 books and put the finishing touches on the library.
"We love being of service to our guests and communities as shown by the support our Memphis-based Homewood Suites team members have given to this project," said Carla Raynor, vice president of marketing, Homewood Suites. "We look forward to expanding our commitment to children's education in communities all over the country with the opening of additional libraries in the U.S. over the next several years."
Shelby County Mayor Joe Ford and City of Memphis Mayor AC Wharton attended the event, as well as Shawna Doster, executive director of Books for Kids and executives from Homewood Suites. Attendees were treated to a ribbon-cutting ceremony with local dignitaries, a catered BBQ lunch and personal tours of the new library.
Childhood literacy is a major philanthropic focus for the Homewood Suites brand. In 2008, it introduced a book series penned by its mascot, Lewis the Duck, which helps explain business travel to children. Two books are currently available, including "Lewis the Duck and His Long Trip," and "Lewis Goes to Canada" which was published last year. The mascot will find himself visiting south of the border this fall with the introduction of "Lewis Goes to Mexico."
Homewood Suites Brand Communications
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About Books for Kids
To date, Books for Kids has opened 65 libraries in the New York Tri-State area stocking approximately 25,000 books and giving away another 5 million. The organization's mission is to provide the resources preschool-aged children and their families need to build a solid foundation for learning and competing academically with their peers. For more information visit www.booksforkids.org
About Homewood Suites by Hilton
Homewood Suites by Hilton, Hilton’s upscale, all-suite, extended-stay hotel brand with more than 400 locations in the United States, Mexico and Canada, is an award-winning leader. The first choice for guests seeking comfortable accommodations when traveling for an extended or quick overnight stay, Homewood Suites offers inviting, generous suites, featuring separate living and sleeping areas, and fully-equipped kitchens with full-size refrigerators. Additional value-driven essentials include: complimentary Internet, a daily full-hot breakfast and complimentary evening social every Monday-Thursday. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations) available exclusively through the industry-leading Hilton Honors app. Homewood Suites is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. For more information on the extended-stay advantage, visit www.homewoodsuites.com or news.homewoodsuites.com.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.